Ecommerce Blog

Walmart is trying to get a jump on A mazon ‘s second annual sales bonanza. The world’s largest retailer is offering a free 30-day trial on its two-day unlimited shipping service, and an extra month free for paying members, starting Wednesday as it looks to sharpen its attack against the online leader.

Beginning Friday, it will also offer discounts on an array of products that will ramp up as July goes by. These discounts, or what W almart calls “rollbacks,” typically last 90 days or longer.

Walmart’s moves come as A mazon is expected to launch for the second year a sales bonanza called Prime Day, which it has touted as bigger than “B lack Friday. ” It underscores how serious Walmart is about boosting its online sales, which have been slowing in the last two years.

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